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Hello

I'm Arinda,

I've spent 20 years building products people wear or use to do what they love. 

I bring design, sourcing, sales and marketing around one clear product story, so everyone builds the same thing from the first conversations.
 

Calm, practical, commercially sharp. I get people aligned, decisions made and products launched.
 

When I'm not managing product, you'll find me outside. Skiing, building a fire, cross country, hiking, or at the rink at 6am watching my kids play ice hockey. Same thing I look for in a product: it has to work when it matters.

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