How I work.

No 40 page decks. I come in, listen, ask questions and understand what's really going on, bring the right people around the table and get the product or unit moving. Here's what you can expect.

Start with the person using it. Every product decision begins with who wears or uses it and what it has to do for them. Data tells me a lot, twenty years of experience tells me the rest. Both have to agree before we commit ;).

One product story, everyone in on it. Design, sourcing, sales and marketing often build four slightly different narratives, and nobody notices until launch. I write the brief with most parties involved from the start and keep everyone aligned until it ships. Teams build more confident products and campaigns when they understand where we go and why we go there.

Enabled decision making. I put the trade offs on the table, price, margin, timing, SKU count, and create a baseline enabling decision making. I explain the why so people can get behind all and move forward.

Calm when it's messy. Restructures, leadership changes, a tough final year. I've been in all of them. I stay practical, keep people informed, listen over talking, decide on what is really important to make the change. And I keep some laughter in the room. It helps.

Hands on. Fractional doesn't mean distant. I'm in the sourcing calls, reading the sell through, standing in the factory and the store. I work with your team, not above it. People react to what you do, not what you say.

Honest, direct, kind. I say what I see, early and clearly, because I care how it turns out. I'm a fierce advocate for the product and the people building it. A mere twenty years in, and this part of my life still gets me out of bed with a smile.