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Where I add value

I help organisations make better decisions about direction, structure and execution, especially when the way they operate has not kept pace with what the business needs.

Strategic clarity

  • Defining direction and priorities

  • Connecting ambition with commercial and operational reality

  • Making the real problem visible

  • Turning complexity into clear choices

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Operational Structure

  • Designing operating models

  • Clarifying roles, responsibilities and decision rights

  • Connecting teams, processes and systems

  • Building the structure needed to execute

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Leadership Alignment 

  • Aligning leadership teams around a shared direction

  • Supporting leadership transitions

  • Creating clarity during restructures and periods of uncertainty

  • Helping teams move from discussion to decision

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Commercial and organizational change

  • Supporting scaleups as they professionalize

  • Reconnecting product, brand, sales and operations

  • Strengthening the link between strategy and day to day delivery

  • Helping organizations adjust when growth, change or reality exposes a structural gap

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Work
Experience

2016–Current

Arinda.

Founder

Strategy, operations and organisational design for corporates and scaleups. Long term direction, translated into who does what on Monday.

• Fractional executive roles across consumer goods and technology
• Operating models, commercial structure and organisational design, from board level to who owns what
• Worked with founders, leadership teams and organisations through growth, change and transition

2023–2026

TAVERI

​Fractional Chief Executive Officer

Took a niche luxury motorcycle business back to market and prepared it for exit.

• Setup strategic partnerships in Formula 1 and MotoGP
• Rebuilt the commercial operation
• Positioned the business for handover and exit

2018–2022

ZEMP Business Solutions AG

Chief Experience Officer, later Co Chief Executive Officer

Owned the full customer side of an SAP platform for SMEs, including product requirements, roadmap, customer care & marketing.

• Connected customer needs with product development and commercial priorities
• Built the structure and alignment needed to scale the organization from 2 to 21 people
• Led the organization through its most difficult period
 

Stepped up to lead the company through its final quarter.

• Took over the sales organization and had the team selling within weeks
• Led the redundancy process for 21 people

2014–2016

Swarovski

Senior Product Marketing Manager, Consumer Goods Business

Reset the Classics jewellery range with a new design direction.

• Delivered double digit sell in growth in the first season and led the full market rollout
• Led PLM implementation across the business unit
• Created a single source of truth for product data and planning

2011–2014

Triumph International

Global Brand Manager, Fast Track, Sub brands and Homewear

Led a faster response to market across product and retail, from collection planning through to retail.

• Increased sell through by up to 50 percent while reducing stock coverage
• Led global master data frameworks across Asia, Europe, North America and South America
• Owned Sport and Maternity end to end, from design through retail

Earlier experience

Nike, Björn Borg and Gaastra Pro Gear
Product, brand, merchandising and buying roles across sportswear, fashion and consumer goods.

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