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Resume

Work
Experience

2023–Current

TAVERI

​CEO / Strategic & Narrative Lead

  • Led end-to-end strategic and operational restructuring to position the company for a potential exit (target Q1/Q2 2026).

  • Designed scalable brand, marketing, and go-to-market architecture to support long-term growth and investor requirements.

  • Personally managed the refresh and consolidation of core brand, marketing, and commercial assets to ensure due diligence readiness.

  • Acted as executive lead across brand strategy, marketing execution, product positioning, and strategic partnerships.

  • Worked closely with founders and external stakeholders to translate entrepreneurial vision into operational structure.

2018–2022

ZEMP Business Solutions AG

Co-CEO & CXO / Head of Product & Experience

  • Led growth strategy and operational scaling of a SaaS business, growing the organization from 2 to 21 employees.

  • Owned customer experience across marketing, product input, and service design, translating customer needs into product roadmap priorities.

  • Established customer-led and agile working methodologies across marketing, sales, and product teams.

  • Supported go-to-market execution for a subscription-based technology platform in a competitive B2B environment.

  • Gained hands-on experience navigating scale, organizational pressure, and structural limits in a tech context.

2016–Current

Arinda.

Founder

  • Built and advised brand, product, and marketing functions for startups and established businesses.

  • Supported founders in translating vision into structured brand, product, and go-to-market foundations.

  • Operated in highly autonomous environments, delivering impact with limited resources.

  • Focused on sustainable growth models balancing commercial outcomes with team health.

2014–2016

Swarovski

Senior Product Marketing Manager

  • Led the strategic repositioning of the Classics jewelry portfolio, delivering double-digit sell-in growth within the first season.

  • Executed a global marketing rollout with full market acceptance across key international markets.

  • Drove the implementation of a new PLM system and standardized processes across the business unit.

  • Established a single source of truth for product data, improving planning accuracy, cross-team collaboration, and productivity.

2011–2014

Triumph International

Global Brand Manager

  • Implemented a faster “response to market” approach, delivering ~50% higher sell-through while reducing inventory coverage.

  • Led the implementation of global master data frameworks across Asia, Europe, and North America.

  • Enabled consistent, data-driven decision making across product, marketing, and commercial teams.

  • Strengthened alignment between brand strategy, product development, and commercial execution.

2006–2009

Nike

Global Product Line Manager (EMEA Men’s Sportswear)

  • Led multiple categories in the Men’s EMEA Sportswear business, delivering 10.4% profitable growth.

  • Managed core volume programs to balance commercial performance with brand strength.

  • Developed global go-to-market frameworks linking research, product, e-commerce, and marketing.

  • Ensured commercial viability and quality across the full product lifecycle in a global matrix organization.

Education

2003–2007

Amsterdam Fashion Institute (AMFI) | BA / Ing. Brand Management

Graduated as Ingenieur in de Technische Commerciele Confectiekunde.

2005

Hoge School Amsterdam | NIMA A + NIMA B (Marketing)

1998–2003

Hermann Wesselink College | HAVO (Higher General Secondary Education)

Skills
& Expertise

Strategic & Leadership Skills

  • Brand Strategy & Positioning

  • Narrative & Messaging Architecture

  • Organisational Clarity & Structure

  • Leadership Alignment & Team Development

  • Cross-Functional Collaboration

  • Change Management

  • Executive Communication

​

Product, Brand & Commercial Skills

  • Product & Category Strategy

  • Product Roadmapping

  • Go-To-Market Strategy

  • Portfolio Optimisation

  • Consumer & Market Insight Translation

  • Brand Communication Systems

  • Operational & Process Design

​

Ways of Working

  • Clarity Creation

  • Agile & Iterative Leadership

  • Complexity Simplification

  • Momentum Building

  • Founder & CXO Advisory

  • High-EQ, People-Centred Leadership

​

Languages

  • English

  • Dutch

  • German

  • Swiss German

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